About Catalog
Publisher and editorial team · Last reviewed April 24, 2026
Catalog is an editorially-curated directory of furniture stores at catalog.homes. We list, classify, and review 350+ online furniture retailers — grouped by style, price band, and attributes like trade programs, outlets, or quick-ship availability — so you can find stores worth buying from without crawling through search results.
Who we are
The site is run by a small independent editorial team with a background in home goods, e-commerce, and software. We are not owned by a retailer, a holding group, or a marketing agency. Every listing decision is made by a human editor, and we keep a public roadmap of what’s shipping and what’s changing.
If you want to reach a human, email hello@catalog.homes. We reply within a week.
Why Catalog exists
Shopping for furniture online is harder than it should be. Search engines mix affiliate farms with real retailers, category pages are vague, price signals are inconsistent, and most “best of” lists are seeded by whoever paid for placement. Catalog exists to give that space a reliable, opinionated, transparently-maintained index — one where price bands are benchmarked against a single reference product (a 3-seater leather sofa), styles are chosen by a human editor, and every store has been checked for liveness in the last seven days.
Editorial policy
Our full methodology documents how stores are selected, classified, verified, and removed. Short version:
- Stores are listed only if they sell furniture as a primary product, have a real buying path, ship to at least the US/CA/EU, and are not dropshipping resellers.
- Classification (style / price / attributes) is reviewed by a human editor. AI tools pre-fill suggestions; people approve.
- Every listed URL is liveness-checked weekly and delisted within 14 days of permanent failure.
- Stores cannot pay to improve their ranking or classification. Where a store is prominently recommended (e.g. the homepage “Sponsored” row), that placement is labelled.
How we pay the bills
Some outbound store links on Catalog earn us a commission if you click through and buy. Affiliate relationships do not determine whether a store is listed or how it is classified. Full terms and a list of the affiliate programs we participate in are in our methodology.
Corrections and requests
If a listing is wrong, missing, or a store should be removed, email us at hello@catalog.homes or open an issue on our public corrections channel. We log every correction and the date it shipped.